Que es business to business

b2b models

A B2B is any company that sells to other companies. This definition transferred to the world of online sales, it is as simple as imagining an e-commerce that instead of selling to the final consumer, sells to other companies or freelancers as is the case of the wholesale hypermarket Makro, where in order to buy it is necessary to prove that you are a company or professional. The fact of selling to other companies makes it an online store with certain particularities. However, it has great advantages, since it is another source of income for your company. Do you remember the saying “don’t put all your eggs in one basket”? Well, that’s what it’s all about, continuing to leverage your current sources of income and combining them with online sales.

And once you understand the term B2B, you may wonder how a B2B online store can help your company. First of all, I would like to clarify that it will not only help your company, but it also has great advantages for your customers. And if your customers are happy, this is reflected in the bottom line. You’ll find out below that it’s all advantages:

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qué es b2b y b2c

El negocio entre empresas (B2B), también llamado B-to-B, es una forma de transacción entre empresas, como la que implica a un fabricante y un mayorista, o a un mayorista y un minorista. El término business-to-business se refiere a los negocios que se realizan entre empresas, en lugar de entre una empresa y un consumidor individual. Las transacciones de empresa a empresa se contraponen a las transacciones de empresa a consumidor (B2C) y de empresa a gobierno (B2G).

Las transacciones de empresa a empresa son habituales en una cadena de suministro típica, ya que las empresas compran componentes y productos, como otras materias primas, para utilizarlos en los procesos de fabricación. Los productos acabados pueden venderse a los particulares mediante transacciones de empresa a consumidor.

En el contexto de la comunicación, la comunicación entre empresas se refiere a los métodos por los que los empleados de diferentes empresas pueden conectarse entre sí, como por ejemplo a través de las redes sociales. Este tipo de comunicación entre los empleados de dos o más empresas se llama comunicación B2B.

A finales de 2018, Forrester dijo que el mercado de comercio electrónico B2B superó los 1,134 billones de dólares, por encima de los 954 mil millones de dólares que había proyectado para 2018 en una previsión publicada en 2017. Eso es aproximadamente el 12% del total de 9 billones de dólares en ventas B2B de Estados Unidos para el año. Esperan que este porcentaje suba al 17% en 2023. Internet ofrece un entorno sólido en el que las empresas pueden informarse sobre productos y servicios y sentar las bases para futuras transacciones entre empresas.

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b2b in english

Business-to-business (B2B) refers to business-to-business transactions, i.e. those that typically take place between a manufacturer and the distributor of a product, or between a distributor and a retailer.[1][2] Relationships between a retailer and its end customer are called business-to-consumer (B2C). Both terms are used especially in the field of e-commerce.

It later came to include activities that would be more accurately termed web commerce, such as the purchase of goods and services over the Web via secure servers (see secure hypertext transfer protocol, a special server protocol that encrypts confidential order placement for the protection of consumers and organizational data) using electronic payment services such as credit card authorizations or e-wallets.

what is b2b in marketing

A B2B business model can be, for example, those companies that provide web content to others, either through blog posts, tweets, SEO or social media work, promotional portals on the Internet…

Therefore a B2B is any company that sells to other companies. This definition transferred to the world of online sales, it is as simple as imagining an e-commerce that instead of selling to the final consumer, sells to other companies or freelancers as is the case of the wholesale hypermarket Makro, where in order to buy it is necessary to prove that you are a company or professional. The fact of selling to other companies makes it an online store with certain particularities. However, it has great advantages, since it is another source of income for your company. Do you remember the saying “don’t put all your eggs in one basket”? Well, that’s what it’s all about, to continue boosting your current sources of income and combine them with online sales.

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